A New Era of Wellness for Women 40+
Your body is talking. Midlife shifts—like changes in energy, sleep, digestion, or hair—are common experiences that many women navigate during this life stage
Why NewEra Exists
There comes a time when your body asks for something different. The workouts, diets, and routines that used to work no longer do. Your energy shifts. Your skin changes. Your sleep becomes unpredictable.
NewEra Naturals was made for this season—The one no one talks about… but every woman deserves to feel seen in.
Created by Alex Miller, a certified wellness educator + pelvic health specialist, the brand began with a deeply personal story.
Inspired by Her Mom
"Alex watched her mother—a vibrant, joyful woman—navigate bladder health challenges that affected her confidence and quality of life. Alex believed women deserved more."
From 1 to 500,000+ Women
She launched Pelvic Floor Strong—now trusted by hundreds of thousands. But it didn’t stop there...
"Women shared stories of hormonal chaos, anxiety, low libido, and fatigue... They felt alone. Unheard. Alex felt it too—especially after becoming a mother herself."
So She Created NewEra Naturals
Gentle, targeted supplements for women 40+—Built to support you through perimenopause, menopause, and beyond.
Hormone support
Bladder health
Energy + digestion
Hair strength + skin glow
Bloating, mood, and sleep
You don't need to 'fix' yourself—you just need the right support for this chapter. Welcome to the NewEra of wellness. We're so glad you're here.
Our Standards
Thoughtfully Chosen Ingredients
We source high-quality botanical extracts, vitamins, minerals, and essential nutrients that are time-tested, research-supported, and gentle on the body. Each ingredient serves a purpose—nothing more, nothing less.
Quality You Can Trust
All NewEra Naturals products are manufactured in Certified Good Manufacturing Practice (GMP) facilities, using the finest of foreign and domestic ingredients and meeting strict standards for safety, cleanliness, and consistency.
Pure, Potent, and Cleanly Formulated
Our formulas focus on bioavailable doses studied in research that work with your body—not against it.
Crafted With Care
From the first ingredient to the final blend, every formula is handled with intention. We partner with trusted North American facilities and follow rigorous internal quality checks to ensure consistency, cleanliness, and potency in every bottle.
This is wellness made for midlife. And it’s made to work.
Discover formulas made for this chapter of life.