Skip to content

Cart

Your cart is empty

Continue shopping

Popular searches

Featured products

NewEra ProtectNewEra Protect
Sale priceFrom $69.00 USD
NewEra RestoreNewEra Restore
Sale priceFrom $69.00 USD
NewEra MeltKey ingredients in NewEra Melt like Apple Cider Vinegar
Sale priceFrom $69.00 USD
NewEra GlowNewEra Glow
Sale priceFrom $69.00 USD
Cognitive BoostMidlife Essentials

NewEra Clarity

Sale price$69.00 USD

Focus, Memory & Cognitive Support

Cognitive function naturally changes during midlife as hormones shift and everyday stress increases. Supporting brain health becomes increasingly important during this life stage.

    NewEra Clarity

    NewEra Clarity is a daily nutritional supplement formulated to support cognitive function, focus, and memory during midlife transitions.* With nutrients and botanicals studied for brain health, it provides support for mental clarity and overall cognitive wellness.*

    Bottles: 1 Bottle

    The Perks of Subscribing

    • Get early access to exclusive product releases
    • Enjoy guaranteed delivery—even during sellouts
    • Swap or gift products anytime
    • Earn points toward free products and exclusive savings
    • Easily pause, adjust, or cancel anytime from your account
    Secure Check Out
    Shipping 24/7 from TN

    Delivery Details

    Shipping: USA

    • Flat Rate Shipping: $6.95 USD
    • Free Shipping Threshold: Orders $70+
    • Subscriptions: Always ship free

     International

    • Flat Rate Shipping: $19.95 USD
    • Free Shipping Threshold: Orders $150+
    • Duties/Taxes: Not included—responsibility of customer

    60-Day Money Back Guarantee

    We offer a 60-day satisfaction guarantee. If it’s not the right fit, we’ll refund your order.

    Before you request a refund, many women find results with a little more time or small tweaks. We’re happy to guide you.

    Why it Works
    • Supports cognitive function, focus, and memory*
    • Supports mental clarity and alertness*
    • Supports emotional wellness and mood*
    • Provides gentle support for mental performance without stimulants*
    • Supports brain health and cognitive function over time*
    How to Use

    Take 1 capsule daily. Best taken in the morning or early afternoon to support all-day clarity.

    Key Ingredients
    • B Vitamins (B1, B6, B12) – Support brain health & energy*
    • Caffeine from Green Coffee – Gentle mental alertness*
    • L-Tyrosine + Theobromine – Support focus & mental clarity*
    • Bacopa monnieri – Traditional herb for memory support*
    • Rhodiola rosea – Adaptogenic support for mental performance*
    Plant Based
    NewEra Naturals no preservatives badgeNo Preservatives
    Sugar-Free
    NewEra Clarity
    NewEra Clarity1 Bottle Sale price$69.00 USD

    Hormonal Balance Support

    Supports Focus, Memory, and Clarity

    Mental Clarity

    Mental Alertness

    Ambassador for NewEra Naturals women in her 50's
    NewEra Clarity

    Benefits

    • Supports memory and cognitive function*
    • Supports mental performance and healthy stress response*
    • Supports neurotransmitter function and mental alertness*
    • Supports healthy circulation and cognitive wellness*
    • Supports memory and overall brain health*
    Ingredient Highlights

    Bacopa Monnieri Extract

    Supports memory and cognitive function.

    Bacopa monnieri is a traditional herb used for centuries in Ayurvedic wellness practices to support cognitive health.* Studies have examined bacopa's role in supporting memory and information processing, with research noting its potential to support cognitive function, particularly in areas of learning and recall.*

    Ingredient Highlights

    Rhodiola Rosea

    Supports mental performance and healthy stress response.

    Rhodiola rosea, also known as arctic root, is an adaptogenic herb traditionally used to support mental stamina and resilience.* Scientific literature highlights rhodiola's potential to support mental performance under stress, with studies examining its role in supporting focus and overall cognitive wellness during demanding situations.*

    Ingredient Highlights

    L-Tyrosine

    Supports neurotransmitter function and mental alertness.

    L-Tyrosine is a naturally occurring amino acid that serves as a precursor to important neurotransmitters.* Research suggests L-tyrosine may support mental alertness and cognitive function, particularly during periods of stress or mental demand, by supporting the body's production of neurotransmitters involved in focus and attention.*

    Ingredient Highlights

    Ginkgo Biloba

    Supports healthy circulation and cognitive function.

    Ginkgo Biloba is a botanical extract studied for its role in supporting cognitive health and healthy circulation.* Clinical studies suggest ginkgo may support mental clarity and cognitive function by supporting healthy blood flow, with research examining its potential to support overall brain health and cognitive wellness.*

    Ingredient Highlights

    Phosphatidylserine

    Supports memory and cognitive health.

    Phosphatidylserine is a naturally occurring phospholipid found in brain cell membranes.* Studies have examined phosphatidylserine's role in supporting memory and cognitive function, with research noting its potential to support mental clarity and overall brain health, particularly as part of healthy aging.*

    Key ingredients in NewEra Clarity like Rhodiola RoseaKey ingredients in NewEra Clarity like L-Tyrosine

    Your 3 Month NewEra Clarity System

    Month 1: Awaken Your Mind

    Your brain begins receiving cognitive-supporting nutrients like Bacopa monnieri, Ginkgo biloba, and phosphatidylserine studied for brain health.*

    • Daily support for mental clarity and alertness*
    • Nutritional support for cognitive function*
    • Support for focus without stimulants*
    Month 2: Sharpen Your Edge

    With continued use, you're providing ongoing support for cognitive wellness with ingredients research suggests may play important roles in memory and mental performance.*

    • Continued support for memory and focus*
    • Support for healthy stress response with rhodiola*
    • Ongoing support for mental performance*
    Month 3: Thrive With Clarity

    Optimal cognitive health comes from sustained supplementation paired with brain-healthy habits—nutritious eating, quality sleep, regular mental and physical exercise, stress management, and social engagement.*

    • Ongoing support for cognitive function and memory*
    • Continued nutritional support for brain health*
    • Support for mental clarity and focus*
    • Designed for daily, long-term use as part of your wellness routine*

    Why Women Choose NewEra Clarity

    Formulated with Purpose, Backed by Research.

    NewEra Clarity provides daily nutritional support for focus, memory, and cognitive function—especially during midlife transitions.* With cognitive-supporting nutrients and botanicals, it supports mental clarity and overall brain health.*

    Science-Backed Ingredients

    Rooted in Whole-Body Wellness

    Daily Support You Can Count On

    Made for Women, By Women

    Thoughtfully Formulated. Purposeful Ingredients.

    NewEra Clarity





    Other Brands





    We're here to help

    Frequently asked questions

    If you need more information regarding NewEra Products, visit FAQ page.

    Important: This product is not intended to diagnose, treat, cure, or prevent cognitive decline, dementia, Alzheimer's disease or any cognitive or mental health condition. If you are experiencing persistent cognitive symptoms, please consult your healthcare provider. This product is not a substitute for medical care or treatment.

    Visit FAQ

    Product

    Who is NewEra Clarity for?

    NewEra Clarity is formulated for women 40+ seeking nutritional support for cognitive function, focus, and memory during midlife and beyond.*

    How do I take it?

    Take 1 capsule daily. Best taken in the morning or with your first meal of the day.

    When will I notice results?

    Results vary by individual. Some women notice changes within a few weeks, while consistency over time supports best results.* As with any supplement, individual experiences may differ. Cognitive supplements work best alongside healthy lifestyle habits including balanced nutrition, regular physical activity, quality sleep, and mental stimulation.

    Is it vegetarian?

    Yes! NewEra Clarity is vegetarian, vegan, gluten-free, dairy-free, soy-free, sugar-free, and allergen-free.

    Subscriptions

    Why subscribe?

    Daily support works best when it’s consistent. Subscribing makes it effortless—and saves you up to 39% on your order with effortless delivery.

    How often will it arrive?

    Choose delivery every 30, 60, or 90 days based on your needs.

    Can I cancel or adjust?

    Yes, anytime. You’re always in control.

    Feel Good Feedback

    Real Stories, Real Results.