Privacy policy

Privacy Policy

Last Modified: December 1 2025

1. Introduction

NewEra Naturals Ltd. ("Company," "we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy.

This policy describes how we collect, use, maintain, protect, and disclose information when you visit neweranaturals.com (the "Website"). It applies to all information collected through the Website, regardless of your location.

The Website may include links to third-party websites, plug-ins, services, social networks, or applications. We do not control these third-party websites, and this policy does not apply to them. We encourage you to read the privacy policy of every website you visit.

By using the Website, you accept and consent to the practices described in this policy. This policy may change from time to time (see "Changes to This Policy" below). Your continued use of the Website after revisions indicates your acceptance of those changes.

2. Information We Collect

We may collect the following types of information:

Personal Information — Name, billing address, shipping address, email address, telephone number, and payment card details.

Transaction Information — Details about your purchases, payment history, and order information.

Technical Information — IP address, browser type and version, time zone, operating system, device information, and other technology on the devices you use to access the Website.

Profile Information — Your purchase history, preferences, feedback, and survey responses.

Usage Information — How you use our Website, including pages viewed, items added to cart, and navigation patterns.

Marketing Preferences — Your preferences for receiving marketing communications from us.

We also collect and use Aggregated Data (data that does not identify you personally) for analytics and business purposes. If we combine Aggregated Data with your personal information in a way that identifies you, we treat it as personal information under this policy.

Information We Do Not Collect

We do not collect sensitive personal information such as race, ethnicity, religious beliefs, sexual orientation, political opinions, health information, or genetic/biometric data. We do not collect information about criminal convictions.

3. How We Collect Information

We collect information through:

Direct Interactions — When you place an order, create an account, sign up for emails or text messages, contact us, complete a survey, or provide feedback.

Automated Technologies — As you browse the Website, we automatically collect technical and usage information using cookies, server logs, and similar technologies.

Third Parties — We may receive information from business partners, payment processors, analytics providers, and advertising networks.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings

• Understand how you use our Website

• Improve your browsing experience

• Deliver relevant advertising

• Analyze Website traffic and trends

Your Cookie Choices

You can set your browser to refuse cookies or alert you when cookies are being sent. However, some Website features may not function properly without cookies.

Third-Party Tracking

Some content and advertisements on our Website are served by third parties who may use cookies and tracking technologies to collect information about you. We do not control these third-party technologies. Contact the responsible provider directly with questions about their practices.

5. How We Use Your Information

We use your information to:

• Process and fulfill your orders

• Communicate with you about your orders and account

• Provide customer support

• Send marketing communications via email and SMS (with your consent)

• Improve our Website, products, and services

• Personalize your experience

• Detect and prevent fraud

• Comply with legal obligations

• Enforce our Terms of Service

6. How We Share Your Information

We may share your information with:

Service Providers — Third parties who help us operate our business, such as payment processors, shipping providers, email and SMS marketing services, and analytics providers.

Business Transfers — If we sell, merge, or transfer our business, your information may be transferred to the new owner.

Legal Requirements — When required by law, court order, or government request.

Protection of Rights — To enforce our Terms of Service, protect our rights, or ensure the safety of our users and others.

With Your Consent — For any other purpose disclosed to you at the time of collection or with your consent.

We do not sell your personal information to third parties.

7. Third-Party Services

We use the following third-party services that may collect information about you:

• Shopify — Powers our online store. Shopify Privacy Policy

• Google Analytics — Helps us understand Website usage. You may opt out at Google Analytics Opt-out

8. Your Choices and Rights

Marketing Emails

You may opt out of promotional emails by clicking the "unsubscribe" link in any marketing email or by contacting us at hello@your-newera.com. Your opt-out will apply to promotional messages only; we may still send you transactional communications about your orders.

Text Messages (SMS)

If you have opted in to receive promotional text messages, we may use your phone number to notify you of promotions, offers, and product updates. You may opt out at any time by replying "STOP" to any message or by contacting us at hello@your-newera.com.

Web Analytics

You may opt out of Google Analytics data collection by visiting https://tools.google.com/dlpage/gaoptout.

Access, Correction, and Deletion

You may request access to, correction of, or deletion of your personal information by contacting us at hello@your-newera.com. We will respond to your request within a reasonable timeframe.

9. Data Security

We use reasonable security measures to protect your information from unauthorized access, use, or disclosure. We store personal information behind firewalls and encrypt payment transactions using SSL technology.

However, no method of transmission over the Internet is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

10. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including:

• To provide products and services you requested

• To comply with legal obligations

• To resolve disputes and enforce agreements

• To maintain business records as required by law

When your information is no longer needed, we will securely delete or anonymize it.

11. International Data Transfers

We are based in British Columbia, Canada. Your information may be transferred to, stored, and processed in Canada or other countries where our service providers operate. These countries may have different data protection laws than your country of residence.

By using our Website, you consent to the transfer of your information to Canada and other jurisdictions as described in this policy.

If you are located in the European Economic Area (EEA) or Switzerland, please note that your information will be transferred outside the EEA or Switzerland, including to Canada and the United States. Where required, we will ensure appropriate safeguards are in place to protect your personal information.

12. Children's Privacy

Our Website is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn we have collected information from a child under 18, we will delete it promptly. If you believe we have collected information from a child, please contact us at hello@your-newera.com.

13. Do Not Track

Some browsers offer a "Do Not Track" (DNT) feature. Our Website does not currently respond to DNT signals, as there is no industry-standard interpretation of DNT.

14. Your California Privacy Rights

If you are a California resident, California Civil Code Section 1798.83 permits you to request information about the disclosure of your personal information to third parties for direct marketing purposes. To make such a request, contact us at hello@your-newera.com.

15. Your European Privacy Rights (GDPR)

If you reside in the European Economic Area (EEA) or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR), including the right to:

• Access your personal information

• Correct inaccurate information

• Delete your personal information

• Object to processing of your information

• Request data portability

• Withdraw consent at any time

Our legal basis for processing your personal information is typically to perform a contract with you (such as fulfilling your orders), to comply with legal obligations, or with your explicit consent.

To exercise these rights, contact us at hello@your-newera.com. You also have the right to lodge a complaint with your local data protection authority. Contact information for EEA data protection authorities can be found at https://edpb.europa.eu/about-edpb/board/members_en.

We will respond to legitimate requests within one month. Complex requests may take longer, and we will notify you if additional time is needed. We will not charge a fee for reasonable requests, but may charge a fee or refuse requests that are clearly unfounded, repetitive, or excessive.

16. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted on this page. If we make material changes to how we treat your personal information, we will notify you by email.

The date this policy was last modified appears at the top of this page. Please review this policy periodically.

17. Contact Us

If you have questions, comments, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

NewEra Naturals Ltd. 44322 Yale Rd Unit 3B #477 Chilliwack, BC V2R 4H1 Canada

Email: hello@your-newera.com