“Primera changed everything for the women who tried it. Now, we’re evolving the name—but not the mission. This is for every woman ready to step into her next chapter with confidence.” — Alex Miller, Founder
Same exact formula. Same results. Just a fresh name—and a bold new vision.
But that’s just the beginning.
We’re getting ready to launch a full line of wellness products designed exclusively for women 40+. Thoughtfully formulated. Backed by real science. And built to help you feel strong, balanced, and fully supported from the inside out.
Be the first to:
Shop NewEra Protect before it’s released publicly
Get early access to our brand-new wellness collection
Unlock exclusive launch offers + updates from Alex
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This isn’t just a rebrand. It’s a movement.
And you’re invited to the front row.